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Big Give fundraiser moves to March

By David Peterkofsky

Big Give, UC Berkeley’s annual one-day fundraiser to support students, faculty and research, is making a big move in its fourth year—from Big Game week in November to Thursday, March 8. Though the date has changed this year, all the event’s popular contests and social media fun will return, with exciting improvements and even more big boosts to your generosity to Cal.

This year’s theme is “Your Berkeley Moment.” From your student’s acceptance letter to graduation day, freshman orientation to his or her 50th class reunion, the UC Berkeley experience is made up of a million little moments. Moments of realization. Moments of glory. Moments of truth. A-ha moments and moments that your student—and you, as Cal Parents—will remember the rest of your days.

What’s your big Berkeley moment? The first time you walked through Sather Gate on your student’s orientation day? The last time you heard the Campanile bells ring? Or when you first attended a Homecoming game with your son or daughter to cheer on the Golden Bears?

During last fall’s annual Big Give, our peerless Cal community—alumni, parents, students, faculty, staff and friends all over the world—came together to give 9,666 gifts totaling nearly $11.7 million, making Berkeley moments possible for years to come. Your generosity to your favorite schools, colleges and programs made last year’s Big Give a very big moment indeed.

This year, as UC Berkeley celebrates its 150th anniversary, we invite you to make more Berkeley moments possible through Big Give. Visit today to tell us about your own favorite Berkeley moment. Then come back March 8 to join thousands of alumni, students, parents and friends to make this year’s Big Give truly momentous.


Campaign encourages seniors to become donors

Each year, Cal’s graduating seniors join forces to raise money for their soon-to-be alma mater. The Senior Gift Campaign encourages students to learn firsthand about the power of philanthropy by offering their support to the university that’s given them so much. If you are the parent of a graduating senior, please encourage him or her to take part in the Class of 2018’s campaign. And if your student contributes on March 8, it counts toward Big Give, too!



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